OSIM Thailand is reinforcing its leadership in the premium massage chair and wellness market with a refreshed marketing strategy that expands across multiple channels, reaching both B2C and B2B audiences. As part of this initiative, the company proudly introduces its latest innovation, the OSIM uDivine V3, an AI-powered massage chair that redefines personalized comfort and relaxation. To celebrate the launch, OSIM is offering an exclusive pre-order promotion from September 1–7, 2025, with sales targets set to grow by 20% by the end of the year.
Mutita Lorthaisong, Marketing Manager of OSIM (Thailand) Co., Ltd., stated:“OSIM has been a global leader in lifestyle and wellness innovation for over 46 years, consistently trusted for product quality and cutting-edge design. Our brand is internationally recognized with numerous awards for excellence in both branding and product innovation. In Thailand, the wellness market continues to expand rapidly as consumers increasingly prioritize health and well-being. At the same time, competition is intensifying with the entry of many new players.
To remain at the forefront, OSIM Thailand is refreshing its brand to project a modern, aspirational image that resonates with today’s consumers—particularly younger generations seeking health innovations that fit into their real lives. By highlighting OSIM’s proprietary AI technology, luxurious design, and global recognition, we aim to inspire consumers to feel not only satisfied but proud to own an OSIM product. With this strategy, we are confident of achieving sustainable growth and increasing sales by 20% this year.”
Key Marketing Initiatives
OSIM Thailand’s new strategy focuses on creating strong consumer engagement and elevating the brand experience through:
- B2B Expansion – Developing new partnerships with health clinics, hotels, and corporate offices through mass-purchase opportunities.
- KOL Collaborations – Partnering with celebrities, mid-tier influencers, and micro-influencers to broaden awareness and drive consumer engagement.
- Enhanced Brand Communication – Revamping owned media channels to project a premium yet approachable image.
- Expert Endorsements – Partnering with doctors and physiotherapists to validate product efficacy and build consumer trust.
- In-Store Experiences – Hosting exclusive events and live demonstrations at OSIM stores nationwide to drive walk-ins and hands-on product trials.
- CRM & Membership Programs – Strengthening customer loyalty with exclusive promotions and repeat-purchase incentives.
- E-Commerce Promotions – Driving sales through flash sales, double-day campaigns, and key online shopping events.
“Our vision is not only to increase short-term sales, but to ensure that every customer feels ‘Proud to Own OSIM’—a brand that stands for quality, innovation, and well-being,” Mutita Lorthaisong.
Product Highlights: OSIM uDivine V3
The newly launched OSIM uDivine V3 combines world-class design with proprietary AI massage technology, delivering a spa-like experience at home. Key features include:
Product Highlights – uDivine V3
- AI-Powered Personalization – Analyzes fatigue levels and recommends the most suitable massage program
- 8 Specialized Programs – Including Sleep, Destress, Sports Recovery, and Beauty, co-developed with renowned Japanese chiropractor Dr. Tsuyoshi Sato. Enhanced with Sound Therapy innovation for deeper relaxation.
- Friendly Design – Modern, versatile, and user-friendly; complements any interior décor while being more than just a massage chair.
- Intelligent Shoulder Detection system – Automatically adjusts to your body, delivering precise and personalized massage for your neck, shoulders, and upper back
- Safety System – Designed with safety in mind for the entire household, including pets.
- V-Hand® Massage (Patented) – Simulates a “4-hand professional massage,” working on both upper and lower body simultaneously.
- Body Tension Score + Personalized Massage – Connects with the OSIM Well-Being App for a fully tailored massage experience.
- Zero-Gravity Mode & Heat Therapy – Provides maximum comfort and total-body relaxation.
- Downloadable Programs – Access new massage programs continuously via the OSIM Well-Being App, keeping pace with digital lifestyles.
Pre-Order Promotion
Enjoy exclusive privileges during the Pre-Order period from September 1–7, 2025. For more details and reservations, visit www.osim.co.th.
Experience OSIM’s premium wellness innovations today at OSIM stores nationwide.
For more information, please contact:
- Website: www.osim.co.th
- LINE OA: @osim_thai
- Facebook: facebook.com/OsimThailandOfficial
